Illustration
Philadelphia Shortage Gift Card
Following the Winter 2020 shortage of Philadelphia Cream Cheese, Kraft Heinz knew they had to go the extra mile to deliver their customers holiday cheer. To do this, they surprised hundreds of NYC deli customers with a gift card for their next bagel.
I illustrated this gift card, focusing on common deli products and iconic images associated with winning. Without any brand guidelines or direction apart from using the Philadelphia logo, I was able to exercise a high level of creative freedom, and let my childhood deli memories guide the project.
Kraft Heinz Operator Giveaway
I created this GIF to alert restaurant operators who are customers of Kraft Heinz to a holiday giveaway.
The brand team wanted to create something that was eye-catching and easy to read, while communicating the prizes available to participants.
Collection Illustration
This collection was created to inform viewers of the iconic moments of gambling via poster.
I began by taking iconic images of Las Vegas casinos and boiling them down to their bare essentials. From there, I tried to add a moment of whimsy to each object and create a strong sense of hierarchy.
Student Group Merchandise
I created this screen print illustration for use on t-shirts by a student group.
I used their moto “if you ain’t the lead dog, the scenery never changes” to inspire an anthropomorphic dog character who struts with confidence. I created the illustration in Adobe Illustrator, and then screen printed the design onto shirts.