Leveraging the good vibes

of community

Empowering sex-positive college students while expanding our customer base

The Past

Unbound Babes had begun to trial a mdicroinfluencer program on college campuses, First Vibes Club, with a few NYC-area schools participating. These college reps had discounts to offer their peers, and the ability to use the Unbound office to host events. However, these reps still felt disconnected from the brand and had loose goals and deliverables.

The Insight

Through interviewing past reps, reviewing the company’s annual goals, and investigating competing programs, I revamped and expanded the First Vibes Club to serve as a real tool for sales. Being busy college students with the added stressor of COVID-19, the program needed to be as turn-key as possible.

Additionally, many of the reps were unsure of how to navigate talking about something so intimate with peers they weren’t personally close with, but were selling to. This was a major barrier to sales, as our best route to purchase was through events where prospective customers could interact with the product, a rare opportunity for a DTC company.

The Present

To best leverage the strong opportunity presented by First Vibes Club, I knew the program needed to be much more personal. I created a series of informational decks, where reps were walked through everything from handing shipping times for events to correct terminology when selling to LGBTQ+ student groups.

I also increased the company’s involvement with the program, working with the reps personally to brainstorm events, create individualized goals based on the size of their schools, and sponsor student groups. This had the added bonus of expanding reps’ audiences and creating immediate trust on campuses.

The result was a 500% expansion in the number of reps and over 680% increase in yearly revenue from the program.