Market positioning
doesn’t have to suck
Utilizing market research to discover the perfect pitch for Unbound’s newest vibrator
The Past
Unbound Babes was poised to launch their newest vibrator, the Puff. Unfortunately, with the rise of drop-shipping, the industry is incredibly oversaturated, specifically with faulty and low-quality product. As a result, earning consumers’ trust, especially though name recognition, is vital. However, due to the nature of the product, paid advertising on any major social platform isn’t permitted. Thus, earned media is incredibly important.
The Insight
After researching the market and, most importantly, conducting user interviews with a diverse group of consumer testers, I was able to discover a PR-worthy niche for Puff. As Unbound’s first suction vibrator, the new product had the opportunity to serve an entirely new group of customers - trans men. In addition to being within reach of our current target customer, this population was vastly underserved and loudly calling for sexual wellness products that would work for them.
The Present
By highlighting the features of the Puff that could serve the trans-masc community, I was able to secure over 60 placements in the six months that surrounded Puff’s launch. The vibrator would go on to be Unbound Babes’ best seller.
1.2m +
60+
organic impressions
Earned placements
